It’s been a bit of year so far in 2020 and we are only halfway through! We have watched brands fall and fold during the pandemic, with many others struggling to stay afloat and that’s not good – brands are the lifeblood of our economy.
So we created Social Media Genius Week as our way at The Media Marketing Co to give back to our community – CMOs, sales and marketing and business people – and try to help where we can by sharing knowledge, research and resources. To bring together luminaries from within our community and networks to share their insights, highlight the good and the bad; in short, to do some Social Goodness.
None of us has all the answers; we can’t have because these are extraordinary times. We are all simply doing the best we can. But what we can do is share what we know, and having been there from the start and watched it grow into an essential platform, we know Social Media. We just don’t know it, we believe in it.
Social media gets a bad pressbut the power it has to do good is immense because it is simply human beings being social, just online. And we believe in humans.
So this week our aim is to share with you the best way for brands to use the power of social goodness to unleash their inner genius and so become more loved and hopefully not just survive this extraordinary period, but thrive.
A big part of being a social media genius brand is becoming visible and important to your audience in their everyday lives, which is a challenge when Meaningful Brands research finds that consumers wouldn’t care if 77% of brands were to disappear.
And with great visibility comes great responsibility. Consumers look to brands to provide leadership – and at no time has that been highlighted more than now – in times of great uncertainty, stress, fear and anxiety. We expect business leaders to strive to do the right thing and if brands fail in these expectations, we can turn on them very quickly – as every business who’s been the focus of a social media crisis will tell you.
Each day during Social Media Genius Week we at The Media Marketing Co have delved into about the different technical and creative elements that are essential to achieving Social Media Genius, sharing resources and insights, and celebrating the best examples from the past decade with our Genius Awards. You can find out which ones made the grade, why we think they are genius, and vote on themhere.
Interview with Douglas Burdett, the host of Marketing Book Podcast, listed by Forbes as one of the top 11 Podcasts ‘To keep you in the know’ and listed by LinkedIn as one of the ‘Top 10 Marketing Podcasts’.
Interview with PR rockstar Natalie Trice, author of two books, PR coach and trainer.
Delve down into the nuts and bolts of what is social media genius.
How the first page of Google is a truly achievable aim.
How to start taking your social media presence to another level.