Social Media Genius Campaigns

We have managed to whittle down our favourite Social Media Genius campaigns to just nine from the last 10 years. Our criteria for including in our ‘Magic List’ (as a client calls it) Re:

  1. That they captured the cultural zeitgeist.
  2. Placed the brand at the centre of ‘their’ community (even if it outraged people not of that tribe).
  3. Used social media in a connected way to create visibility.

You can upvote the ones you like best – you can click on the images to see the details of each campaign. And do read up on them. There are great insights into why they were, to coin a phrase, social media genius, and each is inspiring for how businesses and charities can use social media for good.

We will announce the ‘Best of the Best’ as chosen by you later in the year.

Campaign Vote Live

  • Led by Donkeys - People's Vote. 2019
    40% 2 / 5
  • Gillette – We Believe. 2019
    40% 2 / 5
  • Marmite – Dividing the Nation. 2019
    20% 1 / 5
  • Mothercare UK – #BodyProudMums. 2019
    0% 0 / 5
  • Greggs – Vegan Sausage Roll. 2019
    0% 0 / 5
  • Spotify – Wrapped. 2018
    0% 0 / 5
  • ASOS – #AsSeenOnMe. 2018
    0% 0 / 5
  • Sport England – #ThisGirlCan. 2015
    0% 0 / 5
  • Old Spice – Smell Like a Man, Man. 2010
    0% 0 / 5